" Successful online sales and marketing strategies have always relied heavily on attractive and distinctive e-commerce website design.
A customer takes only 50 milliseconds to make up their minds on whether or not to remain on an e-commerce website. Website design is crucial for any e-commerce firm because you only get one chance to make an impression on visitors. "
4 features of great ecommerce website design
- Building trust with customers
- Creating a visually compelling experience
- Focusing on responsive design across devices
- Designing clear site navigation
4 best Shopify ecommerce website design
8 best Shopify ecommerce website design tips
- Keep it simple
The secret to increasing sales in your e-commerce firm is always simplicity. Making a transaction is hampered by the more distractions you include on your e-commerce website (think pop-ups, banner adverts, and an excessive amount of color). To assist you keep your design simple, a decent e-commerce platform will offer a variety of e-commerce website designs.
- Express your brand
It makes no difference if you are an internet dropshipper, beautician, or photographer. Consumers like to purchase from well-known brands that they relate to and trust. Spend some time developing your brand and determining what sets you apart from the competition. Then, incorporate these findings into the design of your website.
- Use the right platform
For your online store, use the top e-commerce platform. You can rapidly sell online and create a stunning store with robust e-commerce features by using a platform like Shopify. An excellent e-commerce platform should be user-friendly and adaptable so that you may tailor your website to your specific requirements. You can use Shopify's online store builder, which gives you the ability to start from scratch when creating your own store.
- Have empathy
Imagine yourself in the position of your prospective clients. How user-friendly is your e-commerce website? What emotions does buying evoke in people? How simple is it to check out? Design your store with the needs of your customers in mind so they can make a purchase there.
- Upload high quality images
A website's conversion rate can increase by 40% with the use of images. However, they must be of superior quality. To improve the visual attractiveness of the entire shopping experience, spend money on high-quality product photos and utilize pictures from websites that offer free stock photos.
- Lead with professionalism
Do you want to launch an online store that gains customers' trust? A professional website is necessary. If it is less than that, they will not give you their hard-earned cash or private information, such as credit card details.
- Leverage social proof
Look for opportunities to incorporate social proof into your e-commerce site design, such as user-generated content and good reviews. Customers are more likely to purchase your products if they see how happy previous customers have been with them.
- Focus on checkout
Even if you have a beautiful, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business simple, straightforward, and fast. Use payment gateways like Shop Pay, Amazon Pay, PayPal, Stripe, and other accelerated payment options to make it as easy as possible for shoppers to buy.
