Why SEO For Ecommerce Matters?
Once upon a time, e-commerce sites were limited to giants of the ’90s—Amazon, 1-800-Flowers, Groupon, etc. Now, with so many ecommerce platforms like Magento, WooCommerce, Shopify, BigCommerce, Squarespace, the basics of SEO for ecommerce are dramatically changing and are high in competition. Inorder to achieve higher sales, we need to lay down correct strategy for your ecommerce website.
Why is SEO Important for E-Commerce?
Gaining new customers can be hard and Customer acquisition cost is already high on paid campaigns. So if you’re not being found by search engines, it will be next to impossible for you to achieve your sales targets. And, still 59% of online shoppers beginning their product search on a search engine.
Well, according to the U.S. Department of Commerce, e-commerce sales in 2019 were $602.00 billion for the year. That’s a 14.9% increase compared to 2018s $524.00 billion. The report went on further to note that online sales were 25% of total retail sales in 2019.
How to Develop an Ecommerce SEO Strategy?
Ecommerce SEO might seem to be a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.
1. Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.
2. Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
3. Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.
4. Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that more later on.
