What is International Search Engine Optimization (ISEO)?
Multilingual and international search engine optimization is necessary if you want to increase your product or application or website awareness in international market. Also, if you'd like to find out your current SEO score in international market, then we invite you to contact us and we will give you FREE SEO website audit report.
Many Companies often spend a lot of time and money implementing an SEO strategy for their local search engine optimization services as compared to what they spend for international marketing. It is a proven fact that developing a good ISEO strategy results in more traffic to your localized websites.
The Five Pillars of SEO
To get best results by running a successful SEO campaign, you need to implement — what we call as — The five pillars of SEO:
1. On-page SEO – Implementation of keywords, website content creation, meta tags and alt / image tags optimization, heading tags, use of correct content marketing and more.
2. Off-page SEO - Things you can do outside of your website, product or application, such as increasing press releases, forums & blog posting and much more.
3. Technical SEO Services - Full review of the technical foundation of your website that includes serving properly sized images, removing unused codes, minifying of files and least load with high speed and performance of your product
4. Relevant Backlinks - When relevant site links are attached to yours, your site becomes more visible and present on the web. This is a key factor in Google’s ranking algorithm.
5. More Social Engagement - Social posting and redirections from popular platforms like Facebook, Twitter, Pinterest, Behance and Linkedin directly affect the visibility of your content and so indirectly affect your search ranking in Google.
GLOBAL SEO
Optimizing search engine ranking goes beyond adding keywords only. With over three million searches every minute on major search engines like Google every day, ranking on top in all search engines not only ensures a right targeted traffic to your site, but it also increases your brand image.
With global customers, it’s important to rank within the international search engines they’re using. For example, Europe who primarily use the Bing as search engine rather than Google, it is important to get rankings in that search engine as well.
