PPC Marketing Company in India & USA

Traffic is what keeps a website going. In the huge number of sessions or users that come to your website lies a small number of your potential customers who are going to pay you for using your products or services. Hence, having huge traffic to your site will lead to the success of your business.

A lot of people have this question as to what is better, SEO or PPC. The answer depends totally on the kind of business you are in, your objectives, and the marketplace.

Get us in touch with us to get into the details of SEO and PPC to know when one should use either of the services.

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

Even if you’ve optimized your website for organic search by including keywords, it can take time to reach a high rank on the search engine results page (SERP) for your targeted terms. PPC advertising using Google AdWords can get you top placement for your targeted search terms quickly.

1. Fast results.
2. Brand recognition.
3. A competitive edge
4. Bang for your buck
5. Better control
6. Measurable results

What is a PPC Campaign? When an advertiser creates the ad they bid on the keyword for which they want to trigger the ad. Apart from bid price, the advertising platform also looks at different factors such as the quality of the ad and ad extensions to determine which ad is suited for the highest position. So it is not just an onetime set up to start with a PPC campaign. It is measurable and trackable. You can check the performance of your campaign by looking at the different metrics like Impressions, Clicks, Conversions, etc. and your ad performance on different devices and locations.

PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Marketers create ads and then bid on specific search phrases at the online auction. This allows them to display their ads on the search engine results page.

1. PPC has a lot to offer brands looking to get noticed and convert leads online.
2. PPC increases visibility for your brand.
3. PPC increases traffic to your website.
4. With PPC ads, you always know your message is relevant to the audience.
5. PPC networks have a huge reach.
6. PPC produces faster results than many other marketing tactics.
7. PPC is cost effective.

Here’s how Amazon PPC works
1. Make an Amazon listing.
2. Run ads to it (“pay per click” on the ad i.e. PPC)
3. Get sales from the clicks.

Our PPC Strategists take a number of steps to ensure your campaigns are meeting your business goals:

• Set-up and launch:
Your PPC Strategist will invest the time it requires to understand your business and objectives to identify the keywords and campaigns that achieve the results you’re after. After determining each individual term, and the appropriate bid amount for each using historical bid data from Google and other PPC channels, your Strategist will then write ad copy that will deliver the highest click volumes for each of your term categories. He or she will also work with you to provide landing page recommendations that help your entire ad experience be as relevant as possible to a search user.

• Routine maintenance:
After launching your campaigns your PPC Strategist will spend the time on routine campaign maintenance so that you don’t have to. This means checking on your keyword bids to ensure they’re still high enough to achieve the best ad placement, checking to ensure that user searches are relevant to your products and services, performing A/B test on ad variations to ensure your campaigns are in a state of constant improvement, monthly performance reporting and much more.