" Brands are constantly looking for tools to help deliver rich content and relevant shopping experiences to their customers. This has become more important today as merchants must be incredibly agile and empathetic in how they connect with their customers, whether it’s through the products they sell or the brand message. "
Page Builder for Magento Commerce
To help bridge this gap, Magento has announced that Product Recommendations for Magento Commerce has been integrated with Magento’s content creation tool, Page Builder. This further differentiates our recommendations capabilities by extending the embedded Magento Admin experience to streamline workflows. Magento merchants can now seamlessly drag and drop Sensei-powered recommendation units on any position within content that’s being authored in Page Builder.
Magento released Product Recommendations powered by Adobe Sensei, and their AI and machine learning technology, to Magento Commerce customers globally in April. This feature allows merchants to deploy automated and intelligent recommendations across storefronts to help their customers discover new, relevant products throughout their shopping journey – all while creating engagement, increasing conversion and revenue.
Key benefits of the Page Builder integration include:
• Drag and drop functionality makes it simple and intuitive to place product recommendations in any position within the content being edited via Page Builder.
• Merchants can now easily add recommendation units to multiple content types including pages, blocks, dynamic blocks and individual fields.
• Merchants can now target recommendations to specific customers by assigning dynamic blocks to various consumer segments. For example, a retailer can take advantage of dynamic blocks to show a more personalized selection of recommended products for their most loyal customer as opposed to a casual shopper who may be new to the site and well-suited for a different set of recommendations.
• With Page Builder, merchants can deploy specific recommendations to individual product pages instead of across all product pages.
• Merchants can customize recommendation units within Page Builder to match their brand, including adding borders, colors, and custom headings.
