What is Headless Commerce

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Headless commerce is where the content (product, prices, text, and graphics) is stored and then delivered without a front-end layer. The front end (or the head) is decoupled from the back end and APIs bridge the gap, delivering content like products, blog posts, or customer reviews to any screen or device. Front-end developers present fabulous content using a framework that best meets their business requirements.

Typical Commercial Strategy & B2C Commerce with Salesforce

Traditional Commerce Approach
Many eCommerce businesses use old legacy commerce platforms that enable tightly connected, complicated applications on monolithic systems. Modifying the front-end platform, updating the system code, and altering databases are all examples of feature updates. eCommerce Platform developers frequently change numerous layers of code from the front end to the back end to make a single tweak. Therefater, they spend a lot of time testing and debugging because changes have an impact on numerous areas. Certain modifications have the potential to nullify support contract warranties or stop future upgrades.

The eCommerce development team is so preoccupied with ongoing duties and shifting priorities that innovation frequently gets overlooked. The eCommerce storefront programme is meant to supply content only in the form of websites or mobile apps, despite having a large number of customization possibilities, unrestricted access to the code, and an expanding development team. The Cloud Kicks marketing team is working to quickly bring its services to new devices.

Salesforce B2C Commerce
B2C Commerce is a fully cloud-hosted software as a service (SaaS) platform that is already used by many eCommerce agencies. Salesforce is in charge of all infrastructure and operations work, including database maintenance, security patching, and other tasks that typically take a lot of time, effort, and money for many eCommerce businesses. Innovations like Einstein artificial intelligence (AI) and Page Designer (a drag-and-drop declarative editor) are frequently made available since Salesforce seamlessly upgrades B2C Commerce multiple times a year. Although Salesforce provides flexible reference architectures, changes may still have an effect on both the back end and the front end. eCommerce business is more flexible after switching to a headless architecture.

eCommerce developers can create a wide range of customer experiences using the developer tools provided by B2C Commerce.

Why Headless?

The product details, images, and advertising content that appear on the storefront are all included in the front end of an e-commerce site, which reflects the user experience for the customer. The business operations brought about by the customer experience are represented by the back end, together with the commerce services that support it and the underlying data for search, promotions, pricing, inventory, and checkout.

Consider the case where a customer purchases specific goods that cause a promotion to run. A business process locates qualifying deals (back end and API) and shows the data on the shopper's device after the customer chooses products based on size, colour, and price (front end).

Since the front and back ends function separately, changing one does not need changing the other.

The headless commerce architecture uses APIs, a back-end data model, cloud-based infrastructure, and other components to connect the front end and the back end. Any eCommerce web developer can use any front-end tool with this architecture to send personalized content, goods, and payment gateways to apps like smart watches, kiosk displays, and Alexa Skills.

Faster Impact & Seamless Viewing

Headless can result in noticeably quicker delivery of front-end changes, such as upgrades to the look and feel of the storefront or enhancements to how customers interact with checkout or account management. With a headless architecture, changes made by Cloud Kicks to its front end are almost immediately reflected. Front-end developments are independent of the back-end because of the API integration. Contrast this with websites designed using traditional commerce architecture, where updates take longer to filter through the publishing process and reach all customers. Replication and testing iterations frequently can cause significant delays.

With headless, retailers can more easily control the pieces that customers interact with, and marketing teams can be more innovative when it comes to the material they post. Additionally, headless commerce's ubiquitous compatibility guarantees that websites function correctly and fluidly across all devices and display formats. On the other hand, administrators of traditional e-commerce websites must utilize responsive design or other methods to reduce the possibility of elements disappearing or showing wrongly on different devices. For developers utilizing conventional commerce architecture, it's just another testing item to add to the list.

Personalize the Shopper Experience

Businesses like Cloud Kicks may collect data and streamline their whole customer journey with headless commerce. Anytime a customer visits a channel, the back-end system recognizes them. With a complete picture of this data, the storefront application can use artificial intelligence (AI) capabilities to scale up personalization of the customer experience across the storefront and other front-end applications. Merchants can find alternative ways to deliver their data on various touch-points thanks to headless commerce.


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